We’re working toward a world where:
To do our part to build toward that vision:
Snowpack empowers individuals, partners, and families to make smart decisions in alignment with their values and goals, using complete, accurate, and up-to-date financial information that they own and control.
We incorporated as a public benefit corporation, and intend to apply for B Corp certification after we launch. We believe that business can be a powerful force for positive change in the world, and we intend to lead by example.
The specific public benefits identified in our corporate charter are to:
We'll hold ourselves accountable to these commitments through regular public reports published to this website.
We've seen the misaligned incentives between financial technology companies and their customers, so we've decided to do things differently.
Profits are a critical sign of a healthy business, and how we earn the right to continue operating. However, there are many ways to build a sustainable business, and we're not going to pursue profit at the expense of what's best for our customers, employees, and other stakeholders.
We're building a profitable, sustainable company, but doing so while avoiding the typical extractive ethos of too many companies today. Instead of viewing our customers as faceless bundles of data to be extracted, bought and sold in a marketplace of advertisers, we see each of you as part of our community, and we're here to help you achieve your goals.
We believe that you deserve financial wellness tools that truly have your best interests at heart, that adapt to your specific needs, and that grow with you as your needs change.